Michael Greene, the president/CEO of Artist Tribe and myMuse, is most widely known for his tenure as head of the National Academy of Recording Arts and Sciences (NARAS), a role he held from 1988 to 2002.
Career at NARAS
In 1986-87, Greene was elected as Chairman of National Academy of Recording Arts and Sciences(NARAS), made famous for its Grammy Award. In 1988, Greene was named the Academy’s first President/CEO and served as CEO for 14 years. Greene led the growth of membership from 3,200 to over 27,000, built 12 regional offices, and launched the Latin Academy of Recording Arts & Sciences. During his presidency, Academy revenue increased by 30 fold.
Under Greene’s leadership, the Grammy Awards ceremony grew from being syndicated in 14 countries to over 180.Greene also established the Academy’s Political Advocacy Initiatives. NARAS emerged as a voice for music and the arts in Washington D.C. and the state houses on issues such as:
- Intellectual Property Rights and Copyright Infringement
- First Amendment protection
- Music and Arts Education
- Preservation of funding for the national arts agencies
- Digital Music Distribution and Artist Rights
- Archiving and Preservation of the world’s musical legacy
Under Greene’s Academy leadership, NARAS developed:
- Latin Academy of Recording Arts & Sciences
- Grammy in the Schools
- Grammy High School Jazz Bands and Choir Ensembles
- Grammy.com and the Live Grammy Webcasts
- The Grammy Nominees CD series
- Leonard Bernstein Centers for Learning
- National Music Industry Coalition
- Grammy National Mentoring Partnership
- National Music Education Coalition
- Grammy Living History Video Archive
- Grammy Music on Film Preservation Initiative
- Grammy Foundation and MusiCares Foundation
- NARAS Journal and Grammy Magazine
- Grammy Concert Series for Children
- Grammy Signature Schools
- Grammy Gateway and Grammy Sessions
- Grammy Preservation and Recording Technology Timeline
In 1999, two Los Angeles Times reporters received the Pulitzer Prize for Beat Reporting for “their stories on corruption in the entertainment industry, including a charity sham sponsored by the National Academy of Recording Arts and Sciences”
After 14 years, in April of 2002 NARAS and Greene parted ways. Greene stayed on as a consultant for one year to assist in the transition.
The Grammy Foundation
During Greene’s tenure, the Academy produced hundreds of educational events across the nation and the world. Greene founded and was President of two 501C-3 Foundations while presiding over the Academy. The Grammy Foundation spent over $4 million annually to provide grants and educational programs reaching over 2 million people. Their work in Congress helped launch the National Recording Registry designed to preserve historically significant recordings, the National Coalition for Music Education, & coalitions to save the National Endowment for the Arts,National Endowment for the Humanities, PBS, and NPR.
In 1990, Greene founded MusiCares to provide financial grants, substance abuse intervention, treatment and educational programs to music professionals in need worldwide.MusiCares has distributed well over $20 million since its inception. Greene was also the national spokesperson for the National Association of Music Therapists, now known as the American Music Therapy Association.
Greene founded Artist Tribe, LLC in 2005 and currently serves as its President and CEO. Artist Tribe is an innovation enterprise which houses seven operating divisions serving the creative and cultural communities at large. The Artist Tribe Foundation is involved in the field of Arts Mentoring, Education, Arts & Wellness, and produces culturally significant documentaries. The most recent is Girls in the Band